An Ident is what a company uses to identify themselves it usually either a short video or a visual imagery.
Some purposes of idents is to
Identify a channel
Marketing
Branding
Visual simulation
Raise viewing figures
The key points for an ident are
Setting
Tempo
Audience interaction
Entertainment
This in an example of an ident from Pixar. This ident is widely recognised as being funnier than other idents as it shows an animation of a desk lamp seen jumping past the various letters that spell Pixar and jumping on the I only to later squish it and turn into it.
Examples of others idents
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